Strategic corporate social responsibility: a ‘dynamic capabilities’ perspective

Стратегическая корпоративная социальная ответственность: перспектива «динамических способностей»
Venugopal Ramachandran
2010-10-06
SCID:  54.1/24hv786j Discuss with AI
Porter's theory of competitive advantagedynamic capabilitieshuman and social capitalprocess effectivenessstrategic corporate social responsibility
Abstract (AI)
ABSTRACT In this paper, strategic corporate social responsibility (CSR) is defined on the basis of Porter's theory of competitive advantage. Two kinds of dynamic capabilities are proposed as the precursors to strategic CSR success and operationalized in terms of two sets of associated processes. The effectiveness of these processes is postulated to be dependent on their attributes and the human and social capital employed in them. Implications for practitioners and researchers are outlined. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.
Key Findings
1
Each dynamic capability is operationalized as a set of associated processes necessary for strategic CSR.
2
Effectiveness of these CSR processes depends on their inherent attributes and on the human and social capital employed.
3
Strategic CSR is defined using Porter’s theory of competitive advantage, linking CSR to firm strategy.
4
The paper outlines implications of this dynamic-capabilities view of CSR for practitioners and researchers.
5
Two kinds of dynamic capabilities are proposed as precursors to successful strategic CSR.
Research Object

Strategic corporate social responsibility (CSR)

Research Subject

The role of dynamic capabilities (two types) and their associated processes, attributes, and human and social capital as precursors to strategic CSR effectiveness

Publication Details
Publication Date
2010-10-06
Journal
Publisher
ISSN
Access Type
Author Information
Authors
Venugopal Ramachandran
Explore further
Open the scid.ai AI chat with a ready-made request: it will find papers on a similar topic and help build a literature review.
Find similar papers in the chat →
Make a presentation
100%