Towards an Intermedial Theory of Medial Agency: Environing Media

К интермедиальной теории медиальной агентности: окружающие медиа
Jørgen Bruhn
2023-10-01

IPCC Summary for Policymakersenvironing mediaintermedial theorymedia ecologymedial agency
Based on a rough conceptual divide of (parts of) media studies, including intermedial studies, this article presents two positions based on interests in media as transmission and representation, or media as ecological frame, or media agency. Following that, the article discusses how a new concept in environmental studies, ‘environing media’ or ‘environing technologies’ – where representation and media ecological agency seem to find a fruitful meeting point – is discussed in more detail. That description and discussion are put into a debate with central ideas of intermedial studies, before the final part of the article briefly exemplifies the theoretical ideas in the case of the IPCC report’s Summary for Policymakers (2021).
1
It develops an intermedial theory of medial agency by examining how media simultaneously represent phenomena and organize ecological relations.
2
The article distinguishes media studies approaches centered on transmission and representation from those emphasizing media as ecological frames and agents.
3
The article places environing media in dialogue with central concepts of intermedial studies.
4
The concept of “environing media” or “environing technologies” provides a meeting point between representation and media’s ecological agency.
5
The theoretical framework is briefly applied to the IPCC’s Summary for Policymakers (2021).

the concept of environing media (or environing technologies), exemplified through the IPCC report’s Summary for Policymakers (2021)

the intermedial relationship between representation and media ecological agency, framed as medial agency

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2023-10-01
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Jørgen Bruhn
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