Improvement of the Organisational Mechanism of Land Resource Potential Management

This article aims to substantiate and search for ways to improve the organisational mechanism of land resource potential management. The land resource potential acts as the basis for achieving the declared by Decree of the Government of the Russian Federation No. 717 dated July 14, 2012 "On the State Program for the development of agriculture and regulation of agricultural products, raw materials and food markets" of target indicators, since it acts as the basis for the production of crop products, which in turn provides food for humans, raw materials for industry, forms a fodder base for livestock. The basic elements of forming a new mechanism for managing land and resource potential in the digital economy conditions have not yet been sufficiently defined and developed. The methodological basis for this study was the scientific works of economists in land management in agricultural production. Analytical, statistical, logical, comparative scientific methods were used to prepare this article. The development of modern scientific ideas regarding the digitalisation of the economy involves using a significant array of data created and reproduced by digital technologies, requires a revision of targets and mechanisms because the experience and practice of previous years will be an obstacle to a technological breakthrough in the industry. The difficulties of the transition of the agro-industrial complex to a digital platform are because Russian agriculture in the current geopolitical conditions acts as the basis for the development of the national economy, while not being a high-tech industry and not having significant reserves for increasing labour productivity and production efficiency. As a result of the transformation of the organisational mechanism for managing the land and resource potential of the agro-industrial complex, it is possible to consider the optimisation of relations between interested state bodies and services, local authorities and individual economic entities. In addition, it is necessary to attract qualified personnel to the industry with knowledge of the requirements and competencies of the digital economy and contribute to the renewal and modernisation of the material and technical base of the agro-industrial complex, which is based on land resources.