Scansis

Tachkova elaborates on the emerging and problematic form of crisis known as a scansis. A scansis arises when a crisis and a scandal fuse. Tachkova traces the development of scansis to the research in scandals. The chapter documents how scansis has been found to be a distinct crisis type that is characterized by perceptions of moral outrage rooted in greed and injustice. Tachkova explores the nature of scandals and what situational factors facilitate the transmogrification of a crisis into a scansis. Additionally, the chapter discusses the unique communicative demands that scansis poses for crisis communicators as well as how it shapes the current landscape of crisis communication research.