Towards an Intermedial Ecocriticism

К интермедиальной экокритике
Jørgen Bruhn
2020-10-13

ecological crisis communicationecomediaenvironmental humanitiesintermedial ecocriticismintermedial studies
Abstract The starting point for this chapter is that natural scientific research on the ecological crisis must be communicated by media products to the general public, industries, and policymakers. Such communication takes place via a wide array of different media types, from arts and literature to journalism and politics—media types that are, broadly speaking, the objects of environmental humanities. The problem is that it is very difficult to analyse, discuss, and compare such a diversity of texts or media products (here called ecomedia). This chapter tries to combine the basic ideas of ecocriticism concerning the environmental crisis with the vocabulary and analytical possibilities developed in intermedial studies to perform such a task, resulting in what the author calls intermedial ecocriticism. The chapter sketches out the main theoretical backgrounds of this position and suggests taking an analytical approach. It also compares and discusses two different media products: an online popular science article from CarbonBrief and a Danish novel about climate change.
1
It addresses the difficulty of comparing ecomedia across literature, journalism, politics, and other forms by supplying a shared analytical vocabulary.
2
It demonstrates the approach through comparison of a CarbonBrief online popular-science article and a Danish climate-change novel.
3
The approach is designed to examine how ecological-crisis research is communicated to the public, industries, and policymakers through different media.
4
The chapter outlines theoretical foundations and an analytical method for intermedial ecocriticism.
5
The chapter proposes intermedial ecocriticism, combining ecocritical perspectives with intermedial studies to analyze diverse environmental media products.

Ecomedia communicating the ecological crisis, including an online popular science article from CarbonBrief and a Danish climate-change novel

Theoretical and analytical application of intermedial ecocriticism to compare how diverse media products communicate the ecological crisis

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2020-10-13
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Jørgen Bruhn
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