Integrating Artificial Intelligence in Human Resource Management: A SmartPLS Approach for Entrepreneurial Success

The primary focus of this research is to examine the pivotal role of Artificial Intelligence (AI) in driving business transformation, with a specific emphasis on its impact within the realm of human resource management (HR). The study seeks to assess the substantial influence brought about by the incorporation of AI in HR. Online data collection involved 110 respondents with professional backgrounds in HR. In pursuit of enhancing entrepreneurial success, the research adopts the Smart Partial Least Square (Smart PLS) approach to seamlessly integrate artificial intelligence into HR management. The analysis using Smart PLS delves into the examination of AI's effects on the recruitment process, employee development, and performance management. The findings of the research reveal that the utilization of AI in HR significantly expedites processes, enhances decision accuracy, and positively contributes to the attainment of entrepreneurial objectives. The practical implications of these outcomes are thoroughly discussed, and potential avenues for future research are outlined. This not only provides valuable insights for stakeholders but also offers guidance on optimizing the application of AI in the context of human resource management.