The Travel Guide as a Tool for Promoting the Tourism Potential of a Region (As Exemplified by Lipetsk Oblast)
Путеводитель как инструмент продвижения туристского потенциала региона (на примере Липецкой области)
2015-12-25
SCID: 54.1/dpr4c982
Discuss with AI
Lipetsk Oblastamateur tourismregional travel guidebooktourism marketingtourism potential promotion
Figures from the paper
Abstract (AI)
The article addresses the specifics and principles of creating a region guidebook as one of the main marketing tools for promoting the tourism potential of an area. It concentrates on the most important aspects of the structure and contents of this kind of edition, aspects that are relevant in the light of the preferences of a contemporary user – amateur tourist as a specific and fast-growing category. Lipetsk Oblast of the Russian Federation with a tourism potential which requires active study and popularization in order to develop domestic and inbound tourism has been chosen as a base for developing the requirements for the travel guide. At present in Lipetsk there is no full, rationally structured and convenient printed travel guide that would give maximally comprehensive information both for the amateur and organized tourist. DOI: 10.5901/mjss.2015.v6n6s5p331
Key Findings
1
A regional travel guidebook is presented as a key marketing tool for promoting a territory’s tourism potential.
2
Lipetsk Oblast is identified as having tourism potential that requires systematic study and popularization to support domestic and inbound tourism.
3
Lipetsk lacked a printed travel guide combining maximally comprehensive information for both amateur and organized tourists.
4
The guidebook’s structure and content should reflect contemporary user preferences, particularly those of the growing amateur-tourist segment.
5
The study develops requirements for a comprehensive, rationally structured, and convenient regional travel guide.
Research Object
Lipetsk Oblast’s regional travel guidebook
Research Subject
The structure, content, and design principles of a travel guidebook as a marketing tool for promoting the region’s tourism potential to amateur and organized tourists
Publication Details
Publication Date
2015-12-25
Journal
Publisher
ISSN
Open access PDF
Access Type
Author Information
Download PDF
Subscribe to digest