VALUE ORIENTATIONS IN THE STRUCTURE OF THE PERSONALITY

The subject of the research in the scientific work is the value orientations in the structure of the personality. There have been used methods of analysis, synthesis, comparison, abstraction, grouping of available knowledge about values and value orientations through the prism of the structure of the individual. The methodological foundations are the positions: 1) there are the diversity of theories and conceptions of value orientations of a person; 2) the value orientations of a person is a component of the external world of the individual, the constituent of the personality continuity; 3) the value orientations of a person is a broad system of stable personality values, its attitudes; is an indicator of what can be expected from an individual, judging about the social and political position and spiritual world of the person, by looking at what goals he/she attempts to achieve, what objects are the most valuable; is a general indicator of the priorities, needs, requests, social position, and the level of spiritual development; 4) an individual system of value orientations has a hierarchical structure; 5) the development of value orientations is closely connected with the development of orientation of the individual. The realization of value orientations by a person depends both on the internal conditions (level of development of these psychological mechanisms) and external ones (social relations, economic, social political structure of society, its system of values, material and spiritual wealth, prospects of general development). The purpose of the paper is to analyze and introduce (show) the place of value orientations of the personality in its structure, to reveal its essence, content and basic principles of functioning. There were highlighted five main types of interpretation of the concept of value orientations as a result of the study: 1) as a personality orientation; 2) as a need; 3) as an individual experience of social life; 4) as an intrapersonal formation; 5) as a source of conscious