PROBLEMS OF CONTEXT AND CONCEPTUAL MANAGEMENT IN EDUCATION: PSYCHOLOGICAL, SOCIAL AND ECONOMICAL ASPECTS

The purpose of the article is a brief description of the experience of analyzing the conceptual foun-dations of governance in education and other spheres in post-Soviet Russia in comparison with developed democracies; a description of typical approaches to the implementation (imitation) of strategic planning in management, as well as the consequences and specific traits of contextual, a-strategic management. Conceptual management in education and in the context of others is oppose to contextual management. Modern management concepts are externally presented in Russian education and in other areas of management discourse and practice. The system of professional standards developed in the country is designed to solve a number of managerial tasks. However, the non-conceptual use of professional standards leads to an imbalance in subject-object interaction and in organization in whole. This article lists two categories of workers. Non-compliance with the professional requirements is typical to the first category of workers. Failure to comply with professional standards also take part to the professional, partners and personal deformations. These deformations are illustrated by the text of management strategies. Having strategies is an incentive for development. However, the lack of an algorithm for the compilation and evaluation of such documents, the analysis of the importance of this aspect in the process of evaluating the activities of authorities leads to the fact that this strategic management remains unclaimed in the territorial and organizational management system. The authors consider two leading aspects of the problem of territorial strategization: (1) substantiation of the reasons for poor-quality strategic developments; (2) the search for errors in the conceptual management methodology. The roots of the first problem should be found in the imbalances in the formation and development of the subject of management, starting with the problem of improper selection and de-professionalization of managerial personnel. To solve the second problem, the authors propose SEO analysis tools as a methodology for evaluating strategy texts. This tool solves the problem of audit of regional strategies in the context of administrative, socio-psychological and linguistic aspects of public servants in the field of education. The data obtained can also be disseminated to non-governmental educational institutions: in particular, in additional or global education it is extremely important to know its subject, object, purpose and objectives, etc. Otherwise, as in the case of state educational institutions, imitations will arise that are more likely to harm education and society than support it.