The Selling of Japan. Japanese Manipulation of Western Opinion, 1900-1905

Продажа Японии: манипулирование японцами западным общественным мнением, 1900–1905
Robert B. Valliant
1974-01-01

Boxer Rebellion (1900)Japanese public diplomacyUchida Yasuyapress campaignrace and Western opinion
T -HE POSITION Japan attained in world affairs in 1905 was not one that had been accorded her gratuitously by the West. On the contrary, not only had she had to defeat a major Western power, but she had also had to contend with the more insidious question of race. Japan accomplished the first task readily to the suprise of everyone. The second she also dealt with forthrightly. The government in Tokyo undertook a calculated press campaign to persuade the West that Japan was its equal and deserved a place among the more enlightened nations of the world. As with other such campaigns the results are difficult to measure, but this one seems to have succeeded, at least in part. Japan did have and did retain the sympathy of the majority of the Western nations. Nevertheless, the campaign itself shows that the Japanese government was not content to sit back and await Western acceptance. Government leaders did their best to explain Japan's cause and create the necessary preconditions for that acceptance. Groundwork for the campaign was begun in 1898 when Uchida Yasuya,1 head of the Political Affairs Bureau of the Foreign Ministry, and a small group of officials began to systematically survey opinion expressed in foreign journals and magazines.2 However, the first attempt at enlightening Western opinion came with the Boxer Rebellion in the summer of 1900. By June 1900 the Boxer Rebellion was reaching its climax. The movement had begun in 1899 as anti-dynastic and anti-foreign, but had soon changed to pro-dynastic, anti-Christian, and anti-foreign. On 20 June the zealots besieged Peking, and the siege was not lifted until 14 August. Japan had been reluctant at first to provide troops to aid in suppressing the Boxers, and it was only after a great deal of persuasion by Great Britain that she had agreed to dispatch a force of 8,000 men. However, theJapanese government soon discovered two disagreeable facts: even though Japan had provided the largest contingent of men, their actions
1
By 1905 Japan had secured an improved position in world affairs not granted gratuitously by the West, achieved through military victory and diplomatic effort.
2
Japan faced a racial prejudice problem in the West and launched a calculated government-led press campaign to persuade Western publics of Japan's equality and suitability among enlightened nations.
3
Japan's first major publicity effort occurred during the Boxer Rebellion (1900), when it contributed the largest troop contingent (8,000 men) but faced unfavorable reactions despite its contribution.
4
The Tokyo government actively monitored Western opinion beginning in 1898 (led by Uchida Yasuya) to prepare and guide its public-relations efforts.
5
The campaign appears to have been at least partially successful, as Japan retained the sympathy of the majority of Western nations by 1905.

Japanese government press campaign to influence Western opinion, 1900–1905

Persuading Western nations of Japan's equality and deserving place among enlightened nations (manipulation of Western public opinion and diplomacy regarding race and international status)

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1974-01-01
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Robert B. Valliant
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