TOURISM BUSINESS OF UKRAINE IN THE CONDITIONS OF FULL-SCALE RUSSIAN-UKRAINIAN WAR: NEW CHALLENGES AND REALITIES

Statement of the problem.Tourism in Ukraine is going through difficult times.The tourism industry plays an important role in Ukraine's economy -according to statistics from the National Tourism Organization of Ukraine (NTO), even amid the pandemic in 2020, 1.9 million tourists used the services of tour operators in the country, and tourism services were sold for almost 255 billion hryvnias.At the same time, the active surge was observed in travel within Ukraine -only officially in hotels in the country in 2020 stayed 3379500 people 1 .After the events of 2013-2014, the number of foreign tourists halved to 12.5 million.In the following years, inbound tourism remained at about the same level: in 2019, 13.7 million foreigners visited us.Over the past two years, entry numbers have remained at 3.5 million due to the pandemic.On February 24, 2022, the Russian Federation launched an invasion of Ukraine as a result of a serious escalation of the Russian-Ukrainian war that began in 2014 2 .Martial law is in force throughout the country, which means that the lives of all Ukrainians are not as good as they used to be.Everything has changed -work, rest, leisure.There has been an escalation of armed violence in at least eight regions of Ukraine designated as "newly affected districts", including, inter alia, Zhytomyr, Kyiv, Mykolaiv, Odesa, Sumy, Kharkiv, Kherson regions, and Donetsk and Luhansk regions in the east of Ukraine have already suffered from the conflict. Analysis of recent research and publications.Leading domestic scientists Azar V., Makogon Yu., Novitsky V. and others pay considerable attention to the study of features and patterns of development of the world tourism market.The works of domestic and foreign scientists