The Facebook-Giphy Merger

Слияние Facebook и Giphy
Yossi Spiegel
2025-12-06

Facebook-Giphy mergerUK Competition and Markets Authorityantitrust agency interventionbig tech acquisitiondigital sector mergers
Abstract I examine the Facebook-Giphy merger which the UK Competition and Markets Authority (CMA) blocked in 2022. The CMA’s decision marks the first time that an antitrust agency has blocked a big tech acquisition and suggests that at least some antitrust agencies are willing to take a tougher stance on mergers in the digital sector. The decision has a number of interesting features that I discuss in the paper.
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The UK Competition and Markets Authority (CMA) blocked Facebook's acquisition of Giphy in 2022.
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The blocking indicates some antitrust agencies are adopting a tougher stance on digital-sector mergers.
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The paper discusses several notable features of the CMA's decision regarding the Facebook–Giphy merger.
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This CMA decision was the first instance of an antitrust agency blocking a big tech acquisition.

The Facebook–Giphy merger

The UK Competition and Markets Authority's decision to block the merger and its implications for antitrust enforcement of big tech acquisitions in the digital sector

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2025-12-06
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Yossi Spiegel
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