Using a value-attitude-behaviour model to test residents’ pro-tourism behaviour and involvement in tourism amidst the COVID-19 pandemic
Использование модели «ценности — отношение — поведение» для изучения просаппортного поведения жителей и их вовлечённости в туризм в условиях пандемии COVID-19
2022-12-08
SCID: 54.1/k6dkq3mz
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emotional solidaritypro-tourism behaviourstructural equation modelingtheory of reasoned actionvalue-attitude-behaviour model
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Abstract (AI)
This research tested a value-attitude-behaviour (VAB) derived model considering three forms of residents’ support (i.e. attitudinal, intentional, and behavioural) for tourism amidst the COVID-19 pandemic. The VAB model was formulated based on a merger of emotional solidarity and theory of reasoned action constructs. Data were collected from 545 Manavgat residents between June-October of 2021. The SEM revealed that each of the eight proposed hypotheses was significant; 67% of variance in attitudes towards tourism (AT) was accounted for by welcoming nature (WN); 56% of variance in intention to support tourism (IST) was explained by WN, AT, and subjective norms; 53% of variance in pro-tourism behaviour (PTB) was accounted for by WN and IST; and 54% of variance in involvement in tourism was explained by PTB and IST. Results indicated that residents’ value of tourists (i.e. WN) plays a vital role in support for tourism, and ultimately explains their involvement in tourism.
Key Findings
1
Residents’ value of tourists, represented by welcoming nature, was identified as a central driver of tourism support and subsequent involvement.
2
Structural equation modeling of 545 Manavgat residents confirmed all eight proposed hypotheses regarding attitudinal, intentional, and behavioural tourism support.
3
The study developed a value-attitude-behaviour model integrating emotional solidarity and theory of reasoned action to examine residents’ tourism support during COVID-19.
4
Welcoming nature and support intentions accounted for 53% of pro-tourism behaviour variance, and pro-tourism behaviour and intentions explained 54% of tourism involvement.
5
Welcoming nature explained 67% of variance in attitudes toward tourism, while welcoming nature, attitudes, and subjective norms explained 56% of support intentions.
Research Object
Manavgat residents’ support for and involvement in tourism during the COVID-19 pandemic
Research Subject
The relationships among residents’ welcoming nature toward tourists, attitudes toward tourism, subjective norms, intentions to support tourism, pro-tourism behaviour, and involvement in tourism
Publication Details
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2022-12-08
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