Investigating the Adoption of Digital Payment System through an Extended Technology Acceptance Model: an Insight from the Indonesian Small and Medium Enterprises

Исследование внедрения цифровых платежных систем на основе расширенной модели принятия технологий: опыт малых и средних предприятий Индонезии
Mukhamad Najib, Farah Fahma
2020-08-10

Indonesian SMEsSEM-PLSdigital payment adoptionextended Technology Acceptance Modelsmall and medium-sized restaurants
Digitalization in the payment system has been promoted by the Indonesian government since the government is targeting to become the largest digital economy in Southeast Asia. However, not all companies can adopt digital payments quickly. Small and Medium Enterprises (SMEs) have many obstacles to adopt innovative technologies, mainly due to a lack of knowledge and resources. On the other hand, many consumers are getting used to digital payments and demanding SMEs to facilitate their transaction processes with digital payment systems. Therefore, the primary purpose of this study is to analyze factors affecting the digital payment system adoption in SMEs, particularly small and medium-sized restaurants. It used an extended Technology Acceptance Model (TAM) as a theoretical framework. Thus, 120 data were gathered using self-administered questionnaires from owners or managers of small and medium-sized restaurants in Bogor, Indonesia. Structural Equation Modeling with Partial Least Square (SEM-PLS) was employed to assess the hypotheses that were developed. The findings suggested that the intention to use digital payment was determined by the perceived ease of usage, perceived usefulness, attitude towards digital payment, and trust. This research approved that the applicability of TAM with the inclusion of additional variables in the model and the adoption of the digital payment system in small and medium-sized restaurants in developing countries like Indonesia. It offers valuable information for policymakers and financial institutions such as banks in understanding the critical variables influencing large scale implementation of the digital payment system in Indonesia.
1
Intention to use digital payments was determined by perceived ease of use, perceived usefulness, attitude toward digital payments, and trust.
2
Survey data from 120 restaurant owners or managers were analyzed using Structural Equation Modeling with Partial Least Squares.
3
The findings support extending the Technology Acceptance Model with additional variables to explain digital payment adoption in Indonesian SMEs.
4
The results identify critical factors that policymakers and financial institutions can address to support large-scale digital payment implementation in Indonesia.
5
The study examines digital payment adoption among small and medium-sized restaurants in Bogor, Indonesia, using an extended Technology Acceptance Model.

Digital payment system adoption among small and medium-sized restaurants in Bogor, Indonesia

Factors determining SMEs’ intention and adoption of digital payments, including perceived ease of use, perceived usefulness, attitude, and trust

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2020-08-10
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Mukhamad Najib
Farah Fahma
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