SOCIAL MOVEMENT NETWORKS VIRTUAL AND REAL

Сети общественных движений: виртуальные и реальные
Mario Diani
2000-01-01

collective actioncomputer-mediated communicationpolitical activismsocial movementstransnational networks
This paper discusses the impact of 'computer mediated communication' (or CMC) on political activism and social movements. CMC may be expected to affect collective action by improving the effectiveness of communication and facilitating collective identity and solidarity. However, the heterogeneity of social movements undermines generic arguments and their relationship to CMC. Accordingly, the potential consequences of CMC on three different types of political organizations are discussed: organizations mobilizing mainly participatory resources, organizations focusing on professional resources, and transnational networks. The potential to build 'virtual [social movement] communities' seems highest among sympathizers of movement organizations who act professionally on behalf of causes with vast resonance among the public opinion and low radical potential. All in all, the most distinctive contribution of CMC to social movements still seems to be instrumental rather than symbolic. Existing bonds and solidarities are likely to generate more effective mobilization attempts than was the case before the diffusion of CMC; it is more disputable though as to whether CMC may create brand new social ties where there were none.
1
Computer-mediated communication can strengthen collective action by improving communication effectiveness and facilitating collective identity and solidarity.
2
Computer-mediated communication contributes more instrumentally than symbolically, primarily making mobilization based on existing bonds and solidarities more effective.
3
The effects of computer-mediated communication vary across social-movement organizations, including participatory-resource organizations, professional-resource organizations, and transnational networks.
4
Virtual social-movement communities are most likely among sympathizers of professional organizations addressing broadly resonant, low-radical-potential causes.
5
Whether computer-mediated communication can create entirely new social ties and solidarities remains uncertain.

Computer-mediated communication (CMC) in political activism and social movements

The effects of CMC on collective action, communication effectiveness, collective identity, solidarity, mobilization, and the formation of virtual social-movement communities across different types of political organizations

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2000-01-01
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Mario Diani
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