SOCIOLOGY ON FOOT AND FROM QUADCOPTER. RURAL HOUSEHOLDS AND VILLAGE LIFE IN THE NEAR NORTH OF RUSSIA (ON THE EXAMPLE OF THE KOSTROMA REGION)

ly competitive.The steady centripetal migration of rural residents to cities, population outflow, relatively low life expectancy of the working-age population, accelerated demographic aging and, thus, the centrifugal influx of dacha residents from big cities and gradual transformation of lifestyle -these are the main thematic nodes of the study.The authors analyze macro-and micro-trends in rural life through the settlement patterns, material culture, living conditions and economic practices based on the study of the out-of-town settlement locus along the Unzha River between Manturovo and Makariev (Kostroma Region).The traditional methods -observation, survey and analysis of statistical data -were supplemented by the quadcopter footage of the villages.The authors paid special attention to the architectural and planning typology of houses and to the functional structure of rural estates, which objectively reflect the history of villages and rural lifestyle and the contemporary social-cultural evolution of 'small territories' under the social transformation of the Near North.