semioticssign-communicationsignificationtheory of sign productiontypology of signs
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Abstract (AI)
"... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -Journal of Aesthetics and Art Criticism"... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -Language in Society"... a major contribution to the field of semiotic studies." -Robert Scholes, Journal of Aesthetics and Art Criticism"... the most significant text on the subject published in the English language that I know of." -Arthur Asa Berger, Journal of CommunicationEco’s treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
Key Findings
1
It presents a carefully developed typology of signs and modes of sign production.
2
The book is positioned as a major, influential contribution to semiotic studies, comparable to Peirce and Morris.
3
The book offers a highly original theory of sign production addressing communication and signification.
4
The work synthesizes insights from philosophy, linguistics, sociology, anthropology, and aesthetics.
Research Object
The discipline/system of semiotics (the doctrine of signs, communication, and signification)
Research Subject
A comprehensive theory of sign production including a typology of signs and modes of production addressing communication and signification
Publication Details
Publication Date
1976-01-01
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