LINGUISTIC INNOVATIONS AND NEOLOGISMS IN TOURISM DISCOURSE

This article examines the development of the tourism industry and the emergence of new linguistic phenomena in the Russian language in the context of digitalization and growing international mobility. The purpose of this study is to review the scientifi c literature on neologisms in tourism discourse, documenting the facts and trends of their emergence, and the processes of borrowing and adaptation. The authors point to the reasons for the emergence of linguistic innovations, which are due to the development and infl uence of Internet resources (websites, messengers, Internet platforms). New travel destinations are also explored and lexical examples are provided. The authors point to the signifi cant infl uence of English as the main source of borrowings in Russian tourism discourse. Attention is paid to the structural word-formation patterns of terms, including abbreviations, acronyms, composites/telescopes, and polycomponent phrases, among others.