The concept of interdisciplinary research on intergenerational transmission of communicative and cultural memory

In this paper, the concept of studying the specifics of digital communication between the older (analogue) and younger (digital) generations in Russia is proposed. The process of communication opens up the possibility of a perception of communicative and cultural memory by the digital generation, which is in the process of socialization and awareness of cultural identity. We suggest methodological development and the testing of research methods into the transformation of communicative and cultural memory and ways of its transmission from the analogue to the digital generation of Russians. The proposed scientific and practical concept assumes the development of three basic directions. The first is related to the study of the general process of transformation of syncretic communicative and cultural memory in the digital environment. The second involves the study and modelling of media texts. Addressing the strategies of organizing multimedia narration and linguistic and statistical peculiarities of big data makes it possible to identify the language and conceptual markers of communicative and cultural memory in the texts of two different generations. Finally, the third one is related to the identification of the specifics of media consumption by generations, which implies the actualization of the transformation of journalistic competencies to work in the modern digital environment. These directions are developed using several approaches and methods: social-communication, cognitive, structural-semiotic, sociocultural, and linguistic. Such an interdisciplinary approach is necessary for the comprehensive study of intergenerational transmission of communicative and cultural memory.