Partners in Business: Roman Merchants and the Potential Advantages of being a "collegiatus"

Partners in business. Roman merchants and the potential advantages of being a collegiatus Trading costs in Roman commerce: problems and solutionsModern markets can on the whole be assumed to be rather well developed and closely integrated: instant communication; easily available information on production, demand and prices; quick transport; safe routes etc. all ease the merchant's business today.Obviously, pre-industrial societies never attained this level of efficiency and integration: communication was difficult; information was often mutilated, hard to check or already outdated when reaching the merchant; supply shocks heavily influenced prices; transport remained slow and often dangerous etc. 1 Hence, ancient markets were never frictionless and successful trading was constantly threatened.Large risks and insecurities implied that the very basics of market exchange, viz.abundance in one city and shortage in the other, did not guarantee commercial profit.Indeed, a merchant's life was often hard and problems plentiful.To organize the various shortcomings of the Roman trading world and the solutions merchants tried out, we start with the very obvious consideration that, in order for a business enterprise to be lucrative, the margin of profit at the end of the transaction had to outweigh the previous investments and trading costs.These costs determine the merchant's actual profit, if any.Recently, Kohn proposed to divide trading costs into three separate components, viz.transaction costs, transportation costs and financing costs. 2 We will use this triad to sketch out some of the problems Roman merchants often had to cope with.Transaction costs mainly involved the efforts and costs of dealing with the people involved in commercial exchange, such as the costs for gathering business information, tracing sellers and buyers, reducing competition and looking for protection against perjury and breach of contract.After all, in dealing with colleagues and customers, there was always the danger that someone would change his promise, commit fraud, provide false information etc.To give but one example: several hints in Cicero's correspondence suggest that around 50 BC, the senator C. Sempronius Rufus, the businessman C. Vestorius and M. Tuccius Galeo joined forces in a commercial societas.3 In the 1960's, a wreck was discovered near Marseille, carrying aboard wine amphorae marked with the stamp of Galeo and also traces of the typical dye Vestorius had developed and commercialized.4 Apparently, the ship was transporting at least two products of the socii and we can safely assume that it was en route from Italy to Gaul or Spain.Rufus' part in the societas is not exactly clear, but as a senator he might have been responsible for the venture's financial back-up.Theoretically, all profits and losses were equally distributed between the socii and Sempronius, Vestorius and Tuccius should all have shared the damages resulting from the shipwreck.However, Cicero also alludes to a conflict between registers of 18 th -century Paris, Tchernia found only 400 ships measuring more than 100 tons.Davis came to very similar conclusions for 17 th -and 18 th -century London.14 It is obviously true that investing in these large vessels was encouraged by the annona: regular transport contracts were guaranteed and Rome's demand for food would never decrease.Nonetheless, once these ships had fulfilled their duties for the praefectus annonae, they were free to engage in private enterprises.Hence, not only Rome but also the commercial exchange in the whole of the Mediterranean benefitted from the high tonnages.Secondly, one could also point to the introduction of ships with dolia attached in the hold.These large containers could easily hold 2000 l wine.For merchants engaged in bulk transport of cheap wine, it was really worthwhile to invest in the dolia technique: Hesnard has calculated that thanks to the dolia, the shipper of the wreck Grand Ribaud D was able to take aboard 50% more wine than when he had used amphorae.15 These containers not only had a very interesting content-packagingratio, but also freed the shipper from the time-consuming need to buy, fill and seal amphorae.Obviously, dolia ships had also some disadvantages: the choice of a return cargo was rather limited, the ship's stability decreased and bulk wine trade was only possible between stable and rather well integrated markets.No doubt, these purpose-built ships could easily prove their value in the supply of Rome with Gallic and Spanish wine.So, technological achievements easing commercial exchange were not unknown to the Roman trading world.Recently however, Scheidel has convincingly argued that major technological change was never the most important factor in Roman commercial expansion and the reduction of trading costs.16 The consequences of the political framework of the empire turned out to be far more significant: the centuries of internal peace, the negligibility of piracy in the mare nostrum, low taxation, Latin and Greek as linguae francae, Roman law and his apt system for agency by slaves and freedmen etc. all helped to make the merchants' life a lot easier.Yet, technological progress and the political superstructure were far from the only determinants in Rome's commercial expansion.This paper will argue that the numerous professional organizations in the Roman empire, bringing together merchants and shippers and creating the possibility of valuable networking, also played a considerable part in enhancing the efficiency of Roman trade.17