Exploring Factors Associated with Wireless Internet via Mobile Technology Acceptance in Mainland China
Исследование факторов, связанных с принятием беспроводного Интернета посредством мобильных технологий в материковом Китае
2014-05-29
SCID: 54.1/vh26c4aq
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Mobile technology acceptancePerceived ease of usePerceived usefulnessWireless InternetWireless trust environment
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Abstract (AI)
This study explores factors significantly impact the acceptance of Wireless Internet via Mobile Technology (WIMT) in China. The results indicate that the acceptance of WIMT is related with factors of: perceived usefulness, perceived ease of use, social influences, wireless trust environment, and facilitating conditions. It provides diagnostic insight into how different factors influence user intention to accept WIMT in China, and thus help business build solid strategy to prompt WIMT and m-commerce there.
Key Findings
1
Acceptance of Wireless Internet via Mobile Technology in mainland China is significantly associated with perceived usefulness and perceived ease of use.
2
Facilitating conditions are significantly associated with acceptance of Wireless Internet via Mobile Technology.
3
Social influences significantly affect users’ intention to accept Wireless Internet via Mobile Technology.
4
The identified factors provide diagnostic guidance for developing strategies to promote WIMT and mobile commerce in China.
5
Trust in the wireless environment is a significant factor influencing WIMT acceptance.
Research Object
Wireless Internet via Mobile Technology (WIMT) acceptance among users in Mainland China
Research Subject
The influence of perceived usefulness, perceived ease of use, social influence, wireless trust environment, and facilitating conditions on users’ intention to accept WIMT
Publication Details
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2014-05-29
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