Impact of the Quality of Financial and Banking Applications Used on Smartphone on the Customer Satisfaction of Jordanian Islamic Bank
Влияние качества финансовых и банковских приложений, используемых на смартфонах, на удовлетворённость клиентов иорданских исламских банков
2024-12-07
SCID: 54.1/yg7qudsf
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Jordanian Islamic bankscustomer satisfactioninformation securitymobile banking applicationsprivacy
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Abstract (AI)
This study aimed to identify the impact of the quality of financial and banking applications through the dimensions of (information security, trust, privacy) used on smartphones on the satisfaction of Jordanian Islamic bank customers. The researcher employed a descriptive-analytical approach in constructing the study. The study population consisted of all customers of Jordanian Islamic banks. The researcher developed a research tool (a questionnaire) to align with the study’s dimensions. A random sample of Islamic bank customers was selected, and the research tool was distributed to them electronically. The researcher was able to obtain responses from 249 participants. One of the key findings of the study was that there is a high level of usage of financial and banking applications on smartphones in Islamic banks. Among the dimensions, “privacy” ranked the highest in importance based on the participants’ responses. The results also revealed a significant impact of the quality of financial and banking applications used on smartphones, through the dimensions of (information security, trust, and privacy), at a significance level of (α ≤ 0.05) on the satisfaction of Jordanian Islamic bank customers. Among the key recommendations was the need for greater focus on quality factors related to financial and banking applications by emphasizing the dimensions of information security, trust, privacy, and data protection due to their significant role and impact on customers using these applications. Additionally, there is a potential for further research and studies on the factors affecting the quality of financial and banking applications on smartphones for electronic banking services offered to customers.
Key Findings
1
Application quality significantly affected customer satisfaction through information security, trust, and privacy at α ≤ 0.05.
2
Findings were based on electronic questionnaire responses from 249 randomly selected Islamic bank customers.
3
Jordanian Islamic bank customers reported a high level of smartphone financial and banking application usage.
4
Privacy was rated as the most important quality dimension among information security, trust, and privacy.
5
The study recommends strengthening application quality, particularly information security, trust, privacy, and data protection.
Research Object
Financial and banking applications used on smartphones by Jordanian Islamic bank customers
Research Subject
The impact of application quality—information security, trust, and privacy—on customer satisfaction
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2024-12-07
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