Drivers of consumer–brand identification

S. Ratneshwar, Nicola Stokburger-Sauer, Sankar Sen
2012-09-23
SCID:  54.1/yx5q3msb
Publication Details
Publication Date
2012-09-23
Journal
Publisher
ISSN
Access Type
Author Information
Authors
S. Ratneshwar
Nicola Stokburger-Sauer
Sankar Sen
Explore More Research
Use the citation graph to discover related papers and expand your research horizons.
Click any node to explore →
Download PDF
100%