Determining damages: The psychology of jury awards.

Introduction Characterizing Jury Damage Awards The Issue of Identity: How Plaintiffs', Defendants', and Jurors' Characteristics Influence Damage Award Decisions Who is the Plaintiff? Who is the Defendant? Who are the Jurors? The Evidence: How Injury Severity and Litigants' Conduct Influence Damage Award Decisions The Severity and Nature of the Injury The Litigants' Conduct Decision Processes and Reforms: How Jurors Reason About Damages and how Damage Award Decisions Might be Improved How Jurors Reason About Damages Reforming Damage Award Decision Making Final Remarks and Recommendations