Investigating the factors of enterprise social media strain: The role of enterprise social media’s visibility as a moderator

The significant effect of enterprise social media (ESM) usage has been extensively researched. However, recent studies and analysis have also emphasized the importance of understanding the negative aspects of ESM's use. By applying uses and gratifications theory (UGT), this study proposes a research model that tests how employees' ESM usage (hedonic, social, and information values) leads to ESM-related strain through perceived information overload. The study collected data from 315 Chinese employees using a survey method and analyzed the results using AMOS 21.0 software. Structural equation modeling (SEM) was applied to analyze the proposed hypothesis. The results indicate that perceived hedonic, social, and information values are significant predictors of perceived information overload. Such overload is also significantly associated with ESM-related strain. The results also indicate that ESM visibility strengthens the significant relationship between perceived information overload and ESM-related strain. Furthermore, managers can also train individuals to use ESM appropriately. We recommend that employees can better control and manage their ESM usage by recognizing the causes of excessive use.