‘BTS, PSY, BLACKPINK’

Personal names are an important part of people's social identity, and they function socially as labels that both identify and distinguish an individual from others (Watzlawik et al., 2012). Cheang (2008) suggests that personal names can be a vehicle of self-presentation/self-promotion (cf. Goffman, 1980), not just a passive label, if the names are selected by the name bearers themselves. Although self-naming is also observed with a small minority of people who have changed their names given by their parents or close relations, the most common cases of self-presentation/self-promotion seem to be entertainers’ adopted stage names.