Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study

Pascal Kowalczuk, Carolin Siepmann, Jost Adler
2020-10-31
SCID:  54.1/ztakzcpm
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2020-10-31
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Pascal Kowalczuk
Carolin Siepmann
Jost Adler
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