Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data☆

Blanca Pérez‐Gladish, I. González, Amelia Bilbao‐Terol, Mar Arenas‐Parra
2009-05-09
SCID:  54.1/zy5m6cfk
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2009-05-09
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Blanca Pérez‐Gladish
I. González
Amelia Bilbao‐Terol
Mar Arenas‐Parra
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