The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams
Роль высшего руководства и лидеров команд в создании совместных команд по разработке новых продуктов
2001-06-01
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collaborative new product teamscross-functional new product teamsnew product development processessenior managementteam leaders
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Abstract (AI)
Most high-technology firms expect cross-functional new product teams to accelerate product innovation, increase creativity, and cut costs. However, the mere formation of teams seldom produces such results. This article reports findings from a recent study of new product development processes in 10 high-technology firms and highlights the actions of senior management and team leaders that are associated with highly collaborative new product teamwork.
Key Findings
1
Empirical evidence comes from a study of new product development processes in 10 high-technology firms.
2
Specific actions by senior management are associated with highly collaborative new product teamwork in high-technology firms.
3
Specific actions by team leaders are associated with highly collaborative new product teamwork in high-technology firms.
4
The mere formation of cross-functional new product teams rarely yields accelerated innovation, increased creativity, or cost reductions.
Research Object
Cross-functional new product teams in high-technology firms
Research Subject
Actions and roles of senior management and team leaders that are associated with building highly collaborative new product teamwork
Publication Details
Publication Date
2001-06-01
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