Metaphor and Gender in Business Media Discourse
Метафора и гендер в дискурсе деловых СМИ
2004-01-01
SCID: 54.1/bksj8a2c
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Critical Discourse Analysisbusiness media discoursecognitive metaphor theorygendermetaphor
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Abstract (AI)
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts fro
Key Findings
1
The approach offers a fresh method for analyzing metaphor in business media, reconciling theoretical and critical perspectives.
2
The combined framework is applied to a substantial corpus of business media discourse texts.
3
The study integrates cognitive metaphor theory with Critical Discourse Analysis to create a new combined framework for studying metaphor.
Research Object
Business media discourse corpus
Research Subject
Use of metaphor in relation to gender representation in business media discourse (analysed via cognitive metaphor theory combined with Critical Discourse Analysis)
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2004-01-01
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