The Migration as an Invasion and the Common European House metaphors in media discourse

Метафоры «миграция как вторжение» и «общий европейский дом» в медийном дискурсе
Mersina Mujagić
2022-10-01

COMMON EUROPEAN HOUSEMIGRATION AS AN INVASIONantimigrant ideologiesmedia discoursemetaphor analysis
Abstract The article discusses figurative use of expressions from the domains of INVASION and HOUSE in media discourse on the European migrant crisis. The conceptual metaphors MIGRATION AS AN INVASION and the COMMON EUROPEAN HOUSE, which are inextricably related in the segments of the real discourse on migration, have strong rhetorical power and serve as a means of promoting antimigrant ideologies. The aim of this paper is to identify the instances of deliberate use of the aforementioned metaphors in British and Bosnian-Herzegovinian papers and describe their use in the media with the aim of changing addressees’ perspectives on an important issue such as migration.
1
Both metaphors possess strong rhetorical power and function to promote antimigrant ideologies.
2
Media discourse on the European migrant crisis employs the conceptual metaphors MIGRATION AS AN INVASION and COMMON EUROPEAN HOUSE.
3
The paper identifies deliberate uses of these metaphors in British and Bosnian-Herzegovinian newspapers.
4
The study describes how media use of these metaphors aims to change audiences' perspectives on migration.
5
These two metaphors are inextricably related within segments of real discourse on migration.

Media discourse on the European migrant crisis in British and Bosnian-Herzegovinian newspapers

Deliberate use and rhetorical deployment of the conceptual metaphors MIGRATION AS AN INVASION and COMMON EUROPEAN HOUSE to promote anti‑migrant ideologies and to change readers' perspectives

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2022-10-01
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Mersina Mujagić
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