Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

Имеет ли социальный капитал значение для устойчивости цепи поставок? Роль абсорбционной способности и согласованности маркетинга и управления цепью поставок
Olli Kuivalainen, İsmail Gölgeci̇
2019-05-18

absorptive capacitymarketing-supply chain management alignmentorganizational performancesocial capitalsupply chain resilience
Marketing in an increasingly tumultuous marketplace requires resilience -the ability to withstand, adapt, and flourish despite turmoil and adverse change- that extends beyond firm boundaries. Although external resources are arguably essential to achieve resilience, little is known how and when firms' social capital derived from interorganizational relationships can lead to supply chain resilience. Therefore, we investigate the role of absorptive capacity and marketing-supply chain management alignment in realizing the potential impact of social capital on supply chain resilience. Using data obtained from dual respondents from 265 Turkish firms, we test the mediating role of absorptive capacity and the moderating role of marketing-supply chain management alignment. Our findings indicate absorptive capacity mediates the relationship between social capital and supply chain resilience, and the links between social capital and absorptive capacity and social capital and supply chain resilience are stronger when marketing-supply chain management alignment is high. We also find that supply chain resilience is positively associated with organizational performance, empirically supporting the proposed value of supply chain resilience for firm strategy. Accordingly, our paper highlights that both absorptive capacity and marketing-supply chain management alignment are necessary to realize the actual value of social capital for supply chain resilience and ensuing performance.
1
Absorptive capacity and marketing–supply chain management alignment are both necessary to realize social capital’s benefits for resilience and performance.
2
Absorptive capacity mediates the relationship between social capital and supply chain resilience.
3
High marketing–supply chain management alignment strengthens both the effect of social capital on absorptive capacity and its direct effect on supply chain resilience.
4
Supply chain resilience is positively associated with organizational performance, supporting its strategic value for firms.
5
Using data from 265 Turkish firms and dual respondents, the study examines how interorganizational social capital contributes to supply chain resilience.

Supply chain resilience in firms

The effects of interorganizational social capital on supply chain resilience, mediated by absorptive capacity and moderated by marketing–supply chain management alignment, and its association with organizational performance

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2019-05-18
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Olli Kuivalainen
İsmail Gölgeci̇
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