The Role of Employees in Digital Transformation: A Preliminary Study on How Employees’ Digital Literacy Impacts Use of Digital Technologies

Роль сотрудников в цифровой трансформации: предварительное исследование влияния цифровой грамотности сотрудников на использование цифровых технологий
Dilek Çetindamar, Babak Abedin, Kunio Shirahada
2021-06-28

Theory of Planned Behaviorcloud technology utilizationdigital literacydigital transformationtechnology use intentionality
Even though digital technologies such as cloud technologies are prevalent in transforming businesses, the role of employees and their digital skills in the process is, to a large extent, neglected. This article brings forward the novel concept of digital literacy to explore the role of employees in understanding the wide variety of opportunities of digital technologies and their actualization. By treating digital literacy as the antecedent of cognitive behavior of employees in utilizing cloud technology at companies, we apply the Theory of Planned Behavior (TPB) for analyzing preliminary empirical data collected from 124 Australian employees’ technology use intentionality and behavior. The quantitative analysis shows that the TPB holds for the utilization of cloud technology and there is a positive relationship between employees' digital literacy and the utilization of cloud technology at companies. Overall, the study contributes to the technology management literature by offering a workable construct to measure the digital skills of employees in the form of digital literacy. Further, it expands the TPB framework by introducing digital literacy as a perceived behavior control variable that helps to examine the role of employees in digital transformation. The paper ends with implications and limitations of our preliminary study, followed with suggestions for future studies.
1
Employees’ digital literacy is positively associated with their utilization of cloud technology in companies.
2
The findings highlight employees’ digital skills as an important factor in realizing opportunities created by digital technologies.
3
The study extends the Theory of Planned Behavior by modeling digital literacy as a perceived behavioral control variable.
4
The study introduces digital literacy as a construct for measuring employees’ digital skills relevant to digital transformation.
5
Using data from 124 Australian employees, the analysis supports the Theory of Planned Behavior for explaining cloud technology utilization.

Employees’ utilization of cloud technology at companies

The relationship between employees’ digital literacy and their intentionality and behavior in utilizing cloud technology

Publication Details
Publication Date
2021-06-28
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Authors
Dilek Çetindamar
Babak Abedin
Kunio Shirahada
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