Digital transformation: A multidisciplinary reflection and research agenda

Цифровая трансформация: междисциплинарное осмысление и направления исследований
Michael Haenlein, Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Etienne Fabian, Abhi Bhattacharya, Michael Haenlein
2019-11-03
SCID:  54.1/679eg8cp Discuss with AI
business model innovationdigital firmsdigital transformationdigitalizationdigitization
Abstract (AI)
Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.
Key Findings
1
Digital firms require distinct growth strategies, assets, and capabilities to transform successfully.
2
Digital transformation and business model innovation have reshaped consumer expectations and behaviors, pressuring traditional firms and disrupting markets.
3
Successful digital transformation depends on specific organizational structures and changes the performance metrics used for evaluation.
4
The literature distinguishes three stages of digital transformation: digitization, digitalization, and digital transformation.
5
The paper proposes a research agenda to guide future multidisciplinary research on digital transformation.
Research Object

Digital transformation of firms and organizations

Research Subject

Stages, growth strategies, organizational structures, required assets and capabilities, and performance-metric consequences of digital transformation

Publication Details
Publication Date
2019-11-03
Journal
Publisher
ISSN
Access Type
Author Information
Authors
Michael Haenlein
Peter C. Verhoef
Thijs Broekhuizen
Yakov Bart
Abhi Bhattacharya
John Qi Dong
Nicolai Etienne Fabian
Abhi Bhattacharya
Michael Haenlein
Explore further
Open the scid.ai AI chat with a ready-made request: it will find papers on a similar topic and help build a literature review.
Find similar papers in the chat →
Make a presentation
100%