Business crisis management in wartime: Insights from Ukraine

Abstract Our research documents the experiences of business crisis management in wartime Ukraine. The goal of the paper is to contribute to our understanding of business crisis management in a conflict zone in wartime conditions, a significantly under‐researched area. Based on interviews with the owners and managers of 20 Ukrainian companies spanning sectors and geography of the country, the paper provides insights into the various elements that characterize and distinguish war as a crisis type, including having an unknown end point, and, furthermore, what we can learn from how Ukrainian managers have approached this crisis. Among the key findings are how war situations appear to be “cosmology episodes” for which it is not possible to adequately prepare and for which the end point is unknown, both of which call for emergent, adaptive crisis management capabilities and leadership skills characterized by improvisation and other forms of resilience. Notwithstanding this, company wartime crisis management experiences have stimulated intention to more structured anticipatory and preparedness practices, as well as narratives of future renewal in communications with staff and stakeholders, which serve both as a guidepost and coping mechanism during the current crisis.