Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Технологическая готовность: метаанализ концептуализаций конструкта и его влияния на использование технологий
Cheng Wang, Markus Blut
2019-08-05

meta-analysisquality–value–satisfaction chaintechnology acceptance modeltechnology readinesstechnology usage
The technology readiness (TR) index aims to better understand people’s propensity to embrace and use cutting-edge technologies. The initial TR construct considers four dimensions—innovativeness, optimism, insecurity, and discomfort—that collectively explain technology usage. The present meta-analysis advances understanding of TR by reexamining its dimensionality, and investigating mediating mechanisms and moderating influences in the TR–technology usage relationship. Using data from 193 independent samples extracted from 163 articles reported by 69,263 individuals, we find that TR is best conceptualized as a two-dimensional construct differentiating between motivators (innovativeness, optimism) and inhibitors (insecurity, discomfort). We observe strong indirect effects of these dimensions on technology usage through mediators proposed by the quality–value–satisfaction chain and technology acceptance model. The results suggest stronger relationships for motivators than for inhibitors, but also that these TR dimensions exert influence through different mediators. Further, the moderator results suggest that the strength of TR–technology usage relationships depends on the technology type (hedonic/utilitarian), examined firm characteristics (voluntary/mandatory use; firm support), and country context (gross domestic product; human development). Finally, customer age, education, and experience are related to TR. These findings enhance managers’ understanding of how TR influences technology usage.
1
A meta-analysis of 193 independent samples from 163 articles and 69,263 individuals reexamines technology readiness and its effects on technology usage.
2
Motivators and inhibitors strongly affect technology usage indirectly through mediators from the quality–value–satisfaction chain and the technology acceptance model.
3
Motivators show stronger relationships with technology usage than inhibitors, and the two dimensions operate through different mediating mechanisms.
4
Technology readiness is best conceptualized as two dimensions: motivators (innovativeness and optimism) and inhibitors (insecurity and discomfort).
5
Technology type, voluntary versus mandatory use, firm support, country GDP and human development moderate technology-readiness effects; age, education and experience are associated with technology readiness.

Technology readiness and technology usage among technology users

The dimensionality of technology readiness and its direct, mediated, and moderated effects on technology usage

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2019-08-05
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Cheng Wang
Markus Blut
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