How big data analytics and artificial intelligence facilitate digital supply chain transformation: the role of integration and agility

Purpose Under the digital wave and the new industrial competition pattern, the automobile industry is facing multiple challenges such as the redefinition of new technologies and supply chain changes. The purpose of this study is to link big data analytics and artificial intelligence (BDA-AI) with digital supply chain transformation (DSCT) by taking Chinese automobile industry firms as a sample and to consider the role of supply chain internal integration (SCII), supply chain external integration (SCEI) and supply chain agility (SCA) between them. Design/methodology/approach Data were collected from 192 Chinese firms in the automotive industry and analyzed using partial least squares structural equation modeling (PLS-SEM). Importance-performance map analysis is used to extend the standard results reporting of path coefficient estimates in PLS-SEM. Findings The results indicate that BDA-AI, SCII, SCEI and SCA positively influence DSCT. In addition, this study found that SCII, SCEI and SCA play an intermediary role in BDA-AI and DSCT. Originality/value The paper enriches the research on the mechanism of digital resources affecting DSCT and expands the research of organizational information processing theory in the context of digital transformation. The paper explores how the resources deployed by firms change the strategic measures of firms from the perspective of responsiveness. By exploring the positive impact of SCA as a response capability on the DSCT strategy and its intermediary role between digital resources and DSCT, which is helpful to the further theoretical development of logistics and supply chain disciplines.